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SEO / MARKETING

MD has performed online marketing services including search engine optimisation and google adwords management with 1,000's of websites, achieving 10,000's of Top 10 positions on search engines such as Google, Yahoo and MSN.

What is Search Engine Optimisation (SEO)?

Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" search results for targeted keywords. As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for.

SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site.

Why is Search Engine Optimisation important to your business?

• More people find web sites via Search Engines than any other method.
• Search engines produce highly targeted traffic, leading to higher conversion ratios.
• Search engines promote your site 24 hours a day, 365 days a year.
• Search Engine Marketing is a rapidly growing industry. If your not focused in this area - your competitors probably are. Not investing in this form of marking will give your competitors the edge over your company in competing for new business.
• Reducing your cost of customer acquisition - The cost of marketing campaigns such as PPC and AdWords has been increasing continually due to an increase in competition over the internet for various keywords/search terms and will only continue to rise in the years to come. Search engine optimisation has become key in lowering the costs of these campaigns due to the fact that your site now is visible to a large number of consumers on free traffic listings limiting the need to advertise so heavily.
• The internet is one of the fastest growing mediums, more so internet marketing is growing faster than any other type of media. Millions of businesses are now aware that search engines and a high ranking is an integral part of the marketing process. A high search engine ranking gives your business access to millions of customers and markets.